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« Ten lines on the horizon: future trends in school communications | Main | Summer reading »
Monday
Aug242009

A brochure without words

There is simply too much information these days; too many words and not enough time to read them.

T.S. Eliot seemed to understand this when he asked: ‘Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?’

As a society, one could almost argue that we have become overwhelmed - so I will keep this blog post short.

The task: About a year ago, a few of us at the International School of Brussels set upon the task of writing a new school brochure.

The working principle: Convinced that the web already provided access to huge quantities of information about our school and that there was simply no need to repeat this information on paper, we decided to do something different.

The result: a book that communicates the ‘spirit’ of our school in just a few words and pictures; a series of ‘impressions’ that, together, seeks to conjure up for the reader a sense of what ISB experience is like for the 1500 students who make up this extraordinary international community.

Take a look. Comments welcome.

 

This Powerpoint is a modified version of the book.  ©International School of Brussels. Design by Manuela Skylitsis.

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