We’ve known it for a while. People don’t read half the stuff we produce on paper… or even on blogs.
We know it and yet for some reason we continue to invest in words that sit in unread documents and websites around our schools. It’s a simple knowing-doing gap. Time to try something different. Video perhaps.
What follows is the first in a series of videos that will attempt to tell the story of our school in ways that connect with people.
And before anyone asks, it was not expensive. Certainly cheaper than any brochure you are likely to produce this year.
Food for thought.
This video was produced by Emily and Josh Brooks for ISB Communications.